This week we partnered with visual artist Diamond Dixon, founder of THE YU, a curated space for black digital art. Her mission deeply resonates with our values. Through Odd Notion’s Design in Color initiative, we donated a week of our team’s time to help THE YU take the next step forward. We started the week with a 3-hour brand workshop to help identify the brand’s promise, purpose, and business model. We then began developing a brand identity system that would position THE YU as a brand that art collectors and artists could trust. We’re proud of the results! Today, we’re sending Diamond away with a basic brand kit to help her stay consistent and deliver high-quality content.