SITUATION

Beesto, a honey brand with a mission, approached us to help them better communicate the incredible benefits of their local, raw, and sustainably sourced honey. The founder, Cristian Boanca, had a clear vision: to inspire and educate potential honey consumers about the medicinal properties and overall benefits of honey.

PROBLEM

The main challenge was breaking down the barriers created by industry jargon. Our research revealed that scientific terms, which were often not easily understood by the average consumer, were preventing potential customers from making purchases. Additionally, price was also a significant factor to consider.

SOLUTION

Our solution was to create a friendly, accessible, and playful honey brand that could appeal to a broad audience. We wanted to attract both health-conscious consumers and those who may not have yet realized the benefits of replacing their white sugar with honey.

We designed packaging with playful illustrations and a friendly tone, creating a brand expression that feels fresh, welcoming, and organic. The packaging system we developed focuses on giving the customer just enough information about Beesto honey without overwhelming them with industry jargon. Key facts, benefits, and flavor notes are all clearly presented on the labels.

COLLABORATORS

Photography by Tim Wright

Illustrations by Pip Craighead