La Sombra
Brand Identity System / Brand Templates
La Sombra is a lifestyle brand that believes that the most extraordinary experiences in life are discovered when you intentionally slow down.
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SITUATION
La Sombra, is a lifestyle brand that initially started as an Airbnb in Oklahoma and is now expanding its offerings to include the beautiful country of Costa Rica. The expansion posed a unique challenge - how to successfully reposition the brand in a manner that not only harmonizes with the new destinations but also cultivates a distinct brand identity.
PROBLEM
The primary obstacle was navigating the transition from being a local Airbnb to becoming an international lifestyle brand offering unique vacation experiences. This required a thoughtful re-examination of La Sombra's brand identity and messaging. The challenge was to preserve the essence of the original brand while adapting and evolving to align with the new destinations and expanded audience.
SOLUTION
Odd Notion embarked on a comprehensive rebranding journey with La Sombra. We decided to elevate the brand beyond the conventional concept of a vacation rental. Instead, we positioned La Sombra as an influential lifestyle brand that actively promotes the significance of self-care, fosters meaningful connections, and embraces the joy of play.
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If you are looking for a design firm that will work with and for you as a strategic partner with professionalism, insight, and creativity then Odd Notion is for you. I have worked with them (and continue to) on several projects and have found the ON team and processes to be invaluable to the development of my brand, vision, strategy, execution, and ultimately success. One of the most valuable things I walk away with every time is a more clear vision for my business, clarity around who my audience is, and how to best reach them. What I get from them on the visual design side is always excellent and better than what I envisioned.
– Ryan Gikas, Co-Founder of La Sombra
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